As part of the practical project “Strategy Prototyping: Business Creation from a Brand Perspective", students enrolled in HSG's "Management, Organisation and Culture” Master's programme tackled sub-projects on the topic of strategy development from the Brand Leadership Circle. Each of the companies of the Brand Leadership Circle (Calydo, Hotz Brand Consultants, gateB) mentored a group of students.
Calydo asked the group to think about how communication can be used as a means of ensuring a cohesive strategy process and how it can support strategy work. In the following weeks, the students worked on the development of a prototype strategy communication offer. The prototype was then tested and optimised. The students presented and discussed their findings during the final presentation to management.
The project was a valuable and exciting experience for both the BLC and the students. We thank you for the informative cooperation and valuable insights.
Practice project on strategy communication
Strategy Communication
For two months, a group of students from HSG’s “Management, Organisation and Culture (MOK)” Master’s programme worked with Bettina Schoch (Managing Director of Calydo) on a prototype strategy communication offer. The question revolved around the use of communication as a means of ensuring a cohesive strategy process and how it can support strategy work.
